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In the News
 

The Annual Marketing and Communications Plan

Although many credit unions start out the year with business plans, sales strategies and budgets, one thing often overlooked is creating a comprehensive, integrated marketing and communications plan to support their goals. more>


Fed Requests Comments on Third Set of Regulation Z Rules Implementing the New Credit Card Law

The Federal Reserve Board (Fed) has recently published a third and final set of proposed rules that implement provisions of the Credit Card Accountability, Responsibility and Di more>


Those Crazy Kids

You've probably seen a couple hundred articles about all the ways the internet and social media are going to change marketing forever. We are facing a fundamental shift in marketing, but it's not particularly tied to a certain technology or fad -- it's more>


Are Your Business Models and Brand Strategies Aligned?

A new client asked me a good question today: “You talk about helping us find our value promise, but my communications agency is totally focused on our brand platform. What's what and why does it matter?” more>


Comment Call: Proposed Clarifications to Overdraft Protection Rules Under Regulations E and DD

The Federal Reserve Board (Fed) has issued clarifications to the recent final rules amending Regulation E, the Electronic Fund Transfer Act, that prohibit credit unions more>


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