In the News


This is far from a new phenomenon. Hundreds of years ago there were holier-than-thou people standing in the village square, wringing their hands, ringing their bells and talking about how urgent a problem was. They did little more than wring their hands, more>

New CUNA Marketing & Business Development Council White Paper Explores Power of Psychographics

Credit union marketers - How much do you really know about your potential customers and what matters most to them? more>

Driving in the Social Media Fast Lane

When she discusses social media and technology trends, Amber MacArthur, president of Konnekt Digital Engagement, quotes race car driver Mario Andretti: “If everything seems under control, you’re not going fast enough.” more>

Are You an Enlightened Marketer or a Neanderthal?

Are you marketing with an enlightened perspective? Is your company operating both in a culturally- and individually-relevant way with the segments you serve? more>

Use Big Data to Create 360-Degree View of Consumer

Data analytics can be helpful in a number of ways -identifying the profitability of customer segments, isolating consumer behavior trends, developing targeted marketing efforts, determining cross-sell opportunities and more. more>

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March 25-28, 2015 - Annual Conference at The Cosmopolitan in Las Vegas

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In the Spotlight

Check out the most recent In the Spotlight: Matthew Stratton
Periodically the CMBDC will be highlighting one of its members. They will be sharing with us their best practices, biggest challenges, and some tidbits about themselves. (view the archives)