Download a Free Copy of “100 Marketing Secrets”

Small Business Trends
June 18, 2008 | COMMENTS

Anita Campbell, publisher of Small Business Trends, compiled the top 100 marketing tips submitted by her readers. This 33-page PDF that can be downloaded for free by clicking here.

“This is our first—but not last—e-book featuring tips and advice learned from 100 savvy readers,” says Campbell . “It was humbling to see the breadth and quality of these reader-contributed pointers. The knowledge of many is far greater than the knowledge of one. No matter how much one person might know, it pales when compared to the wisdom of those who live and breathe the need to go out and get and retain customers every day in order to put food on the table.”

Campbell noticed three recurring themes in the marketing tips that were provided:

• Simple and inexpensive tools are more popular than complex or pricey approaches.
• Authenticity, friendliness, and relationships matter.
• Creative online marketing plays a key role.

“A number of the small-business marketing techniques represented in this document get into advanced online marketing, including social media marketing,” Campbell says. “The tips suggest you don't need to be an expert in every whiz-bang social media site out there. A targeted approach is much better. You're better off working a few social media sites, such as Flickr.com.”

Campbell is looking for more tips for future editions. If you would like to share a unique approach that has worked well for you, contact Campbell at anita@anitacampbell.com.